Customer Relationship Management means more than sales force automation. Coffee + Dunn consistently guides leading companies to improve processes and make smart, strategic decisions about new technology investments across all aspects of CRM, keeping them well ahead of today’s continually changing marketplace. We’ll help you:

  • Study behaviors and preferences to create an optimal customer experience
  • Identify the optimal campaign strategies that respond to the changing marketplace
  • Balance alignment of sales and marketing talent and resources for the best mix of skills and expertise to future-proof your team
  • Define the best marketing processes to foster productivity, visibility and innovation
  • Continually scan the marketplace for new technologies to improve your results

Whether you’ve automated partially, or not at all, Coffee + Dunn can help you make sense of the options, and benefit in a big way with Customer Experience Design including:

  • Sales and Marketing alignment
  • Audience definition/persona development
  • Customer journey maps/campaign automation
  • Marketing Automation (MA) application selection
  • CRM Implementation planning and project management
  • KPI design and analytics
  • Integration with MA, DAM, and MRM
  • Change Management and end-user training

More Resources