Whatever your product or service, Coffee + Dunn provides CRM AND marketing strategies, technology implementation, AND marketing EXECUTION services to make it all seem simple—no matter how complex it really is.
Highly regulated, complicated, multi-step, expensive and often resented and mistrusted by the consumer. It’s difficult to think of a greater marketing challenge than financial services. The marketing systems that underpin the high-stakes verticals like lending, insurance and banking must be as stable as they are ready to shift with the competitive landscape. We can help with that.
From awareness to point of sale and beyond, the retail consumer experience must be flawless and seamless, or frankly, you lose them. Not only must the brand experience be distinct, strategy must align with the business model, the technology must align with the human experience; even the organizational structure must support every process. And it all must be able to turn on a dime.
When it comes to health products and services, not only is safety and reliability top priority, but the purchase experience must also model the same high level of competence, discretion and care. Add in government regulations restricting the use of personal information, data governance and human process are paramount. Coffee & Dunn has extensive experience designng, executing and managing programs to the highest standards of the life sciences and health services field.
Even with the best quality products, manufacturers are subject to the same marketing challenges as other verticals. Often with much larger consequences of overproduction or commoditization. Coffee & Dunn help manufacturers develop strategies that find customers, drive sales and control costs.