Email marketing is has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications. However, with the explosion of email marketing, the risks of ending up in your customer’s Spam filter are high. Consider the recommendations below to improve your email marketing success.
In 2016 Microsoft suspend sales of Dynamics Marketing creating a challenge for MRM users. While Microsoft has not offered a specific roadmap to replace MRM functionality, several ISV's exist which can make up for the loss in native Microsoft functionality.
Marketing Automation users have a couple of options. Stay with Microsoft and transition to Dynamics 365 Marketing Business Edition, switch to ISV's such as ClickDimensions, Emarsys, Act-on or Marketo, or make the jump to Adobe Campaign, Microsoft's "preferred" vendor for enterprise clients.