Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have enough time or resources, but that is exactly why you should be testing your email marketing strategies.
Why put all the time and effort into a killer email design if your subject line isn’t enticing your audience to open it? What about your call to action? You’ve put some great content into your email, but can your recipient easily find the call to action button? Or is your call to action appealing enough? Make sure your time and money spent on email marketing is recognized and producing results.
Lead Management is a critical framework within a business’ entire sales process. It’s no surprise many organizations struggle to not only generate quality leads but also to manage them. From creating and nurturing quality leads to qualifying sales-ready leads, marketers are responsible for structuring the seamless lead management life cycle that meets their organization’s best interests.
ClickDimensions recently released a Social Engagement platform powered by Oktopost. Designed for B2B marketers who need smart, time-saving solutions that maximize your social media ROI, the social engagement platform is the perfect complement to the out of the box social marketing features within ClickDimensions today.
Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how interested they are in your product/service/company. One of the ways to prioritize and to utilize this information is to score leads and identify who the best prospects are, whom to focus our efforts on, and who is ready to be passed to Sales for more personal engagement.
Lead scoring is often thought of as being too complicated, but even a simple lead scoring model can save your company time and money, and qualify sales ready leads and generate more revenue.
For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of email marketing has not changed (rather amplified), the trend has been changing apace. As the visibility of web-based marketing, such as social media and online-ads, has increased to a broader audience, people have become more selective on what they want to see and what they don’t.
A government run volunteer agency sought a cost effective, commercially available, cloud-based tool to efficiently and professionally support its national recruitment teams by fostering its ongoing marketing efforts, and reporting platforms. The agency selected ClickDimensions as the tool to fit their needs. Coffee + Dunn was appointed to lead the implementation of ClickDimensions along with technical consulting firm, Information Strategies Inc. Their extensive business process is critical to the agency’s ability to generate large volumes of leads supplying recruiters with almost 23,000 applicants for an estimated 3,000 jobs per year.
Email marketing is has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications. However, with the explosion of email marketing, the risks of ending up in your customer’s Spam filter are high. Consider the recommendations below to improve your email marketing success.