Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how interested they are in your product/service/company. One of the ways to prioritize and to utilize this information is to score leads and identify who the best prospects are, whom to focus our efforts on, and who is ready to be passed to Sales for more personal engagement.
Lead scoring is often thought of as being too complicated, but even a simple lead scoring model can save your company time and money, and qualify sales ready leads and generate more revenue.
For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of email marketing has not changed (rather amplified), the trend has been changing apace. As the visibility of web-based marketing, such as social media and online-ads, has increased to a broader audience, people have become more selective on what they want to see and what they don’t.
A government run volunteer agency sought a cost effective, commercially available, cloud-based tool to efficiently and professionally support its national recruitment teams by fostering its ongoing marketing efforts, and reporting platforms. The agency selected ClickDimensions as the tool to fit their needs. Coffee + Dunn was appointed to lead the implementation of ClickDimensions along with technical consulting firm, Information Strategies Inc. Their extensive business process is critical to the agency’s ability to generate large volumes of leads supplying recruiters with almost 23,000 applicants for an estimated 3,000 jobs per year.
Email marketing is has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications. However, with the explosion of email marketing, the risks of ending up in your customer’s Spam filter are high. Consider the recommendations below to improve your email marketing success.
In 2016 Microsoft suspend sales of Dynamics Marketing creating a challenge for MRM users. While Microsoft has not offered a specific roadmap to replace MRM functionality, several ISV's exist which can make up for the loss in native Microsoft functionality.
Marketing Automation users have a couple of options. Stay with Microsoft and transition to Dynamics 365 Marketing Business Edition, switch to ISV's such as ClickDimensions, Emarsys, Act-on or Marketo, or make the jump to Adobe Campaign, Microsoft's "preferred" vendor for enterprise clients.
MDM users are in for a change. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an end-to-end marketing application that would expand Microsoft’s business application footprint, and allow competition with the likes of Salesforce.com, IBM, and Oracle.