Email marketing is has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications. However, with the explosion of email marketing, the risks of ending up in your customer’s Spam filter are high. Consider the recommendations below to improve your email marketing success.
In 2016 Microsoft suspend sales of Dynamics Marketing creating a challenge for MRM users. While Microsoft has not offered a specific roadmap to replace MRM functionality, several ISV's exist which can make up for the loss in native Microsoft functionality.
Marketing Automation users have a couple of options. Stay with Microsoft and transition to Dynamics 365 Marketing Business Edition, switch to ISV's such as ClickDimensions, Emarsys, Act-on or Marketo, or make the jump to Adobe Campaign, Microsoft's "preferred" vendor for enterprise clients.
MDM users are in for a change. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an end-to-end marketing application that would expand Microsoft’s business application footprint, and allow competition with the likes of Salesforce.com, IBM, and Oracle.
There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise?
The consumer expectation has changed, and DAM must be a direct support to the experience of your brand, your products, your message from the outside.
A DAM system isn’t the only technology involved in managing digital assets. It also involves sub-systems, specialty applications or related solutions that meet specific needs of an organization.
All the foosball tables, latte machines and weekly hot yoga sessions lose their value without this one crucial factor.
Automating workflow—it’s a game changer for creative organizations.