Most marketing organizations have the potential for greatness. The strategic thinking, data analytics, campaign management and top creative — they’re all in place. But something’s off. The organization isn’t working smoothly and its operational deficits get in the way of the most positive results.
Whether it’s disappointing technology, unclear responsibilities, misalignment with sales, or lack of measurability — or a combination of these things — Coffee + Dunn can help.
We’re the people to call when you don’t know who to call.
As marketing operations advisors and solutions providers, we focus on the balance of business planning, creative collaboration and operational discipline. We bridge the gap between traditional consultants, who target supply chain-type activities; traditional agencies, who target creative and customer interaction; and systems integrators, who target technology-only initiatives. Coffee + Dunn optimizes your marketing capabilities, enabling you to address the challenges of an increasingly large, complex and dynamic environment, achieve measurable results and prove value.
Our integrated marketing management capabilities include:
- Marketing Operating Model
- End-to-End Process
- Technology Consulting
- Organizational Design
- Change Management
- Solution Selection & Implementation
- Multi-Channel Campaign Management, including Microsoft Dynamics
- Marketing Resources Management (MRM)
- Digital Asset Management
- Financial Management & Measurement