Kathy Ireland Hosts C+D’s Thomas Manders on Televised Program


FOR IMMEDIATE RELEASE

DALLAS (Oct. 1, 2015)—Coffee + Dunn, a digital transformation consulting firm based in Dallas with clients and consulting resources spanning the U.S., is featured this Sunday, Oct. 4 on Fox Business News and Bloomberg International. An interview with C+D’s CEO Thomas Manders, conducted by host Kathy Ireland, explores the firm’s innovative approach to addressing today’s marketing challenges. The program also features Microsoft Corporate Vice President Wayne Morris who discusses the role of technology in helping marketing organizations navigate an increasingly large, complex and dynamic environment.

Manders opened the interview by describing what it is about today’s marketing landscape that leaves many companies confused and overwhelmed. “There is an amazing amount of new technology, channel proliferation, organizational and budget challenges … so for the chief marketing officer, it’s difficult to get that under control while continuing to innovate,” he said.

At Coffee + Dunn, “we take advantage of that complexity,” Manders added. “We help companies transform the way they operate. They improve their processes, realign their organizations and leverage emerging technologies that help them optimize performance,” he said, referring to the results of engagements between C+D and its clients.

C+D’s performance optimization services have been recognized by Microsoft. One C+D client recently received the Global 2015 Visionary Award by Microsoft for Marketing Management. A strong three-way partnership between the client, C+D and Microsoft enabled a $2 billion retailer with nearly 1,000 stores and a strong online presence to harness the complexities of the marketing environment and transform the organization.

“Microsoft only issues one visionary award for marketing in a single year,” commented Microsoft executive Morris on the program. “So Coffee + Dunn winning that award is very significant … (it) demonstrates their ability to bring best practices and an understanding of the customer environment … and then deliver clear outcomes,” Morris said.

 SHOW TIMES

Fox Business

Oct. 4

5:30pm EST

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Bloomberg Television

Oct. 4

Bloomberg Europe, Middle East, Africa 7:30amGMT/8:30am CET

Bloomberg Asia Pacific 3pm HKT

Bloomberg Latin America 10am CDT D.F.

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About Coffee + Dunn

Coffee + Dunn is a digital transformation consulting firm. C+D works with B2B and B2C clients worldwide, including T. Rowe Price, Protective Life and Jockey International, improving the quality and effectiveness of their marketing organizations by leveraging leading technologies to increase speed and scale; realigning processes and people to create competitive agility; and applying strategies to measure performance.

About Worldwide Business with kathy ireland

Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.

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