Stay in Front.
Exercise Every Channel for Meaningful Customer Interaction.

Multi-Channel Campaign Management (MCCM)

You can stay in front of your customers — and your competition — with a customer-facing marketing solution that automates interaction across channels and enhances your customer experience.

Marketing Technology Consulting

Advanced multi-channel campaign management (MCCM), also known as Marketing Automation (MAP), technology puts you in the winner’s circle, helping you truly integrate communications, leverage all media, prove program ROI — and meet organizational goals.

MCCM is unique among marketing technologies in that it directly touches your targets: it’s the only solution in the marketing tool arsenal with significant potential to drive acquisition, enhance your customer experience and deepen relationships.

More than an email engine, or a scoring system for website visitors, multi-channel campaign management manages all of your communications. Coffee + Dunn has helped B2B and B2C marketing organizations deploy MCM to measurably streamline the time from strategy to results. C+D has the marketing and technology know-how to help you optimize MCM capability, including automating message dissemination, leveraging all social media, addressing the needs of each segment, and tracking response.

Whether you’ve automated partially, or not at all, C+D can help you make sense of the options, and benefit in a big way.

Campaign Automation deliverables include:

  • Rapid Marketing Operations/Business Model Assessment
  • Selection of aligned MCM solution
  • Implementation planning and project management
  • Customer lifecycle and segmentation design
  • KPI design and analytics
  • Integration with CRM, DAM, and MRM
  • Change Management and end-user training

Coffee + Dunn is the marketers’ partner when it comes to marketing technology, including MCCM and Dynamics Marketing.

Call C+D for the practical, hands-on expertise that helps you deal with mounting competitive pressures, budget constraints and productivity issues—and the everyday headaches of today’s complex, fast-paced, detail-oriented Big Marketing environment.

 

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