Use the right tool for the job. That’s the essence of our approach to Marketing Resource Management (MRM). MRM has matured in recent years, and marketers now have excellent tools to help plan, manage and execute programs and campaigns.
Since all vendors are not created equal and one size doesn’t fit all, we have aligned our expertise with technology partners that provide unique capabilities for large, complex marketing organizations. With the visibility and automation the right MRM provides, marketing organizations can improve performance in a range of essential areas:
- Campaign planning
- Project management / workflow
- Creative collaboration
- Digital (content) asset management
- Dashboard reporting and analysis
- Media management
- Vendor management
- Financial planning
The benefits of Marketing Resource Management have as much to do with how an organization thinks about collaboration to achieve specific outcomes as they do with integrated technology. We strongly believe that marketing’s back-office must connect to the enterprise and fit within the context of your greater technology ecosystem —not be left on island.
Call on Coffee + Dunn for the practical, hands-on expertise you need to realize the value your investment in MRM demands.
MRM deliverables include:
- Rapid Marketing Operations Assessment
- Business Case Justification
- MRM Implementation Plan
- RFP Development + System Selection
- Full Lifecycle Management
- Operation + Maintenance
- Post-Implementation Diagnostic