Relieve the Pressure.
Optimizing In-House Agency Operations.

In-House Agencies

What happens when internal creatives work without process, structure and data needed for rich creative and on-time delivery? Many say they end up feeling like they’re working in a pressure cooker—closed in, out of control and set up to fail.

Marketing Organizational Design

In-house agencies are feeling pressure from all directions: Too many internal clients are making too many demands. And not enough direction, information and resources are provided to get the job done. The result is a heated, stressful working environment that’s certainly less-than-productive.

Coffee + Dunn can help. We help in-house creative teams strategize, centralize (or optimally decentralize) and optimize their operations, including:

C+D applies decades of experience across a host of industries, including financial services, insurance, pharma, consumer packaged goods, retail and more to uncover actionable answers to questions in-house agency leaders frequently ask:

  • What services should we offer to our internal customers? What do they expect of us?
  • What capabilities do we need to provide our services on time, with high quality?
  • How can we get strategic support we need to most effectively plan and execute creative and production?
  • Should we have a charge back strategy? What is best approach?
  • How do we determine our best approach to internal/external collaboration?
  • What skill sets do we need in house and which are best to outsource?
  • How does the internal agency work with external agencies?
  • How do we balance the creative, client service and administrative aspects of our charter?
  • What will help us forge durable strategic relationships with internal clients?
  • How do we help clients, and our organization, understand our value?

From planning direct-marketing programs to executing ad campaigns, from content creation to design, from website development to marketing automation, from media buying to traffic management, C+D can help you smoothly execute–and produce the results needed for your creative services agency to succeed.

If you’re an in-house team looking to move to an agency model, or are already there but recognizing optimization is in order, call C+D. We’ll help you cook up the right agency operating model for your creative services group—supported by end-to-end process and on-target technology—that takes the pressure off. Let us partner with you to improve your operations and advance your organization. Contact us today.

 

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