What We’re Thinking + Thinking We Like

Workflow Automation: Look Beyond Your Four Walls of Creative Services for Big Business Benefit

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Automating workflow—it’s a game changer for creative organizations indeed. Facilitating rich creative collaboration; managing resources; streamlining process; and giving you visibility into all of marketing’s moving parts is a huge advantage. While workflow solutions have been around for 10 or 15 years, realizing full benefit requires an updated mindset. Whether ...read more

The Waterfall: A Top Down Approach to In-house Agency Planning

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Written by Coffee + Dunn‘s Eric Rotkow, this post was recently published by the In-House Agency Forum Daily Brief. In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients. How? These processes assure ...read more

Kathy Ireland Hosts C+D’s Thomas Manders on Televised Program

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FOR IMMEDIATE RELEASE DALLAS (Oct. 1, 2015)—Coffee + Dunn, a digital transformation consulting firm based in Dallas with clients and consulting resources spanning the U.S., is featured this Sunday, Oct. 4 on Fox Business News and Bloomberg International. An interview with C+D’s CEO Thomas Manders, conducted by host Kathy Ireland, ...read more

Coffee + Dunn Discusses Today’s Marketing Challenges On Worldwide Business with kathy ireland

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FOR IMMEDIATE RELEASE Tune into Fox Business Network and Bloomberg International as sponsored programming on Sunday, October 4, 2015. See market by market listings below. LOS ANGELES, September 29, 2015 /BUSINESSWIRE/ — MMP (USA) announces a Worldwide Business with kathy ireland exclusive interview with Thomas Manders, CEO of Coffee + ...read more

Creativity Born Out of Structure

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Written by Coffee + Dunn‘s Eric Rotkow, this post was originally published on 6/29/15 by the In-House Agency Forum Daily Brief. Yes, you read the title right. The all-important and often overlooked way to stimulate creativity is through structure. Technology, process, organizational design, and purposeful management trump latte machines, foosball ...read more

Marketing’s Next Challenge: Driving Digital Transformation

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The CMO is taking the position of power—becoming the driver of digital transformation and business growth. Going (and soon to be gone) are the days of cobbled attempts to leverage an expanding number of customer communication channels … of less-than-strategic stopgaps to deal with increasing data inputs … of making ...read more

Gleanings from Practical, Productive Henry Stewart DAM Conference

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The latest Henry Stewart DAM Conference was a roll-up-your-sleeves event packed with content with practical application for seasoned pros, and beginners. Marketing ops professionals making their first foray into the digital asset management realm, as well as those on their third or fourth solution, picked up valuable learning at DAM ...read more

Determining DAM Technology Needs

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In our last Dunn Right post we discussed the evolving role of Digital Asset Management—from simple repository to essential driver of the content-driven experience across the customer lifecycle. Plus, the post described the importance of understanding your DAM ecosystem to developing the right DAM strategy. This follow-up post focuses on ...read more

DAM: Supporting the Content-Driven Experience Across the Customer Lifecycle … and More

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Not so long ago marketing, marketing ops and IT professionals considered Digital Asset Management a repository: A place to store and manage marketing images and rich media. Today, the reality has changed. It’s broader and far more strategic. Now when DAM solutions come to mind we think of core technology ...read more

Digital Transformation: The Sum of Marketing + Technology

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What do you get when you combine marketing know-how with technology expertise? Whether these capabilities are possessed by one person or a team, this powerful combination has the potential to transform a marketing organization from a state of struggle—to one of dominance. It’s clearer than ever to marketing leaders that ...read more