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We know how to make it better.
Process First — Then Technology
Process First — Then Technology
Coffee + Dunn

Avoid the trap. Technology will come and go. Well-conceived, milestone-driven, continuously improved process transcends technology trends. Don’t let failure fall on your shoulders.

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Know What You Need to Know
Know What You Need to Know
Coffee + Dunn

You can’t solve problems you don’t know about. But few marketing executives are really plugged into their organization’s campaign pipeline. To make better decisions, you need dashboard clarity.

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It All Fits Together
It All Fits Together
Coffee + Dunn

Frustrated by disorganization? Maddened by lack of good process? Irritated by technology purchased in a vacuum? Not sure how marketing should work with sales? There is a better way.

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No Room for Mistakes
No Room for Mistakes
Coffee + Dunn

Financial Services. Life Sciences. CPG. There’s no messing around with regulatory compliance. How about a no-fail, systematic execution model that lets you sleep at night?

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Purposeful Collaboration
Purposeful Collaboration
Coffee + Dunn

Your global marketing team can’t relate to box-and-arrow flowcharts telling them how to exchange ideas. Promote the rich interactions that lead to purposeful outcomes — not collaboration for collaboration’s sake.

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Digital Transformation & Marketing Operations Consulting

Organizational Design

Marketing Organizational Design

Process Improvement

Marketing Process Improvement

Marketing Resource Management

Marketing Resource Management

Dunn Right Blog

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Written by Coffee + Dunn‘s Eric Rotkow, this post was originally published on 6/29/15 by the In-House Agency Forum Daily Brief. Yes, you read the title right. The all-important and often overlooked way to stimulate creativity is through structure. Technology, process, organizational design, and purposeful management trump latte machines, foosball ...read more

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The CMO is taking the position of power—becoming the driver of digital transformation and business growth. Going (and soon to be gone) are the days of cobbled attempts to leverage an expanding number of customer communication channels … of less-than-strategic stopgaps to deal with increasing data inputs … of making ...read more

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The latest Henry Stewart DAM Conference was a roll-up-your-sleeves event packed with content with practical application for seasoned pros, and beginners. Marketing ops professionals making their first foray into the digital asset management realm, as well as those on their third or fourth solution, picked up valuable learning at DAM ...read more