To Think Big, Start At the Top: This post is the first in a series about a top-to-bottom, layered approach to ensuring alignment of marketing’s processes and technologies, like marketing information systems, with the marketing operating model—and ultimately with the organization’s business model and customer experience.
Made Possible by Big Marketing Marketers love cool. We’re paid to stretch our brains, and our technology, to come up with the next cool thing. Among the latest? Vending machines. No longer the sole domain of chips, candy and Coke, these 24-hour dispensers are gaining ground as a cool way ...read more
Do the Math Sales Technologies Plus Marketing Technologies Add up to Big Efficiencies Sales technologies, namely CRM, are the norm at most enterprises. Few manage these days without the ready access to vital information about prospects and clients that CRM affords. Marketing technologies, namely MRM, DAM and MCM, are also ...read more